LEGO® Creator 31140 Magical Unicorn

Current best price

LEGO 31140 is currently available from $9.74 incl. shipping at Amazon.com. 3% below RRP ($9.99). 2 retailers compared.

Buy now? A small discount: in our study of European collectors, the median purchase before retirement was 30% below RRP. A price alert tells you when the price drops. Read the study

Updated November 6, 2026 at 4:00 PM EST

LEGO 31140 price comparison: where is it cheapest?

Prices incl. shipping to the US ·

Brickfact may earn a commission when you buy through a merchant link. Commissions do not determine the order of offers. How Brickfact compares prices

iFurther information
The Lego set Magical Unicorn with the set number 31140 is part of the LEGO Creator theme and is recommended for ages 7+. It was released in March 2023. The model has 145 pieces, and we estimate it takes around < 1 hour to build. It was designed by George Gilliatt.428 Brickfact users have this set in their collection.
The set weighs about 0.213 kg. The box measures 7.5 x 5.5 x 1.7 in (19 x 14 x 4.4 cm). The recommended retail price is $9.99.
Our Brickfact Lego price comparison compares the prices of 2 shops for this set. It is currently cheapest at Amazon.com for $9.74 including shipping. That is $0.07 per piece. With this offer you save $0.25 off the recommended retail price, a discount of 3%.
The Part-Out-Value (POV) is the sum of the average prices paid on bricklink.com for all parts of this set. It is about $12.74. You save around $3.00 if you buy the complete set at Amazon.com instead of the individual parts on bricklink.com. The current best offer therefore has a POV rate of 1.31: the Part-Out-Value divided by the current best price on Brickfact.

Lego 31140 product data

Set Information

Set ID
31140
Theme
Pieces
145
Designer
George Gilliatt
Building Time
< 1 hour
Age Range
7+

Availability

Release
03/2023
Retiring Status
Begin of Life (07/2027)

Price Information

RRP
$9.99
Insiders Points (for purchase at Lego)
65
Part Out Value
$12.74

Packaging

Weight
0.213 kg
Packaging dimensions
7.5 x 5.5 x 1.7 in
EAN (GTIN13)
5702017415932

LEGO 31140 price history: how has the price changed?

Brickfact has been recording retailer prices since 10/12/2026. Best price so far: $16.73 (25 days ago).

Cheapest current offer in the comparison: Amazon.com at $9.74. Amazon offers are not part of the price history.

Current best price
$16.73 +67% vs. RRP
Best price since 10/12/2026
$16.73 +67% vs. RRP · 25 days ago

Daily lowest prices at the tracked shops, including shipping. Gaps indicate days with no recorded price. The table lists each shop’s lowest price.

Lowest price per retailer (since 10/12/2026)

RetailerCurrentLowest priceDate
Walmart.com LogoWalmart.com$16.73$16.7311/06/26

Lowest price per day that Brickfact recorded at the retailers in the price comparison, including shipping where known – as in the comparison above. Amazon offers are not included in the price history.

Popularity with Brickfact users

users have this set
428
buyers in the last 12 months
80

428 Brickfact users have Magical Unicorn in their collection. 80 users bought it in the last 12 months.

Based on anonymized Brickfact user collections; shown only for sets with at least 10 users. As of November 6, 2026.

LEGO 31140 market value

Average sale price on secondary marketplaces – not the new price at retailers.

Current market value
$7.24
Market value vs. RRP
−27.5 % $9.99
Range
$6.69 – $7.70
Average
$7.15

Loading price history…

Official Set Description for LEGO 31140 Magical Unicorn

Imaginative kids aged 7+ can be transported to a mythical land for enthralling action with this 3in1 Magical Unicorn (31140) building set. It features a unicorn toy with a golden horn, colorful tail, and posable legs and hooves. It can be presented in 2 different positions: standing on 4 legs or reared up on its 2 hind legs for an iconic pose and displayed on the set’s rainbow stand.

Build colorful animals from LEGO® bricks
The mythical action never stops with 3 different magical creatures for little builders to assemble in this LEGO Creator 3in1 set. They can build a posable Magical Unicorn, rebuild it into a posable seahorse toy with a seabed stand, turn it into a posable magical peacock with a colorful tail, or even use the bricks to create another enchanting creature.

LEGO Builder app
Download the LEGO Builder app and step into a new world of building fun where kids can zoom in and rotate models in 3D, save sets and track their progress.

  • 3 magical creatures in 1 set – Little builders can build and rebuild 3 different colorful models with this LEGO® Creator 3in1 Magical Unicorn (31140) playset
  • Long-lasting play value – Kids can enjoy fun stories with 3 different scenes in a mythical land: trot across a rainbow with a Magical Unicorn, swim with a seahorse or play with a peacock
  • Posable models – Each of the 3 creatures has posable body parts: the unicorn can move its legs and hooves; the seahorse moves its tail, fins and head; and the peacock has a movable tail and eyes
  • Play and display – All 3 of these durable magical animals can be easily displayed: the unicorn on a rainbow stand, the seahorse toy on a seabed stand, and the toy peacock on its 2 legs
  • A fun build – This 145-piece playset gives kids aged 7+ an enjoyable building task before the imaginative play begins and can be given as an unexpected treat, birthday present or holiday gift
  • Play on the go – Standing over 5 in. (13 cm) tall, the Magical Unicorn can be played with at home by kids or popped in a bag and taken with them on their travels
  • More 3in1 fun – Look out for other LEGO® Creator 3in1 playsets, including Vintage Motorcycle (31135), Exotic Parrot (31136) and Beach Camper Van (31138)
  • A helping hand – Discover intuitive building instructions in the LEGO® Builder app where kids can zoom in and rotate models in 3D, track progress and save sets as they develop new skills
  • Premium quality – For more than 6 decades, LEGO® bricks have been made to ensure they pull apart consistently every time
  • Safety assurance – LEGO® building bricks meet stringent global safety standards

Building Instruction for LEGO 31140 Magical Unicorn

LEGO 31140 Frequently Asked Questions

How much does LEGO 31140 Magical Unicorn cost?
On November 6, 2026, the lowest price in the Brickfact price comparison is $9.74 incl. shipping at Amazon.com. That is 3% below the RRP of $9.99.
Where can I buy LEGO 31140 cheapest?
Brickfact compares 2 retailers. The cheapest offers: Amazon.com ($9.74), Walmart.com ($16.73).
Is LEGO 31140 still available?
Yes. LEGO 31140 Magical Unicorn is currently available at 2 retailers in our price comparison.
What age group is the LEGO Creator 3in1 Magical Unicorn building set suitable for?
The LEGO Creator 3in1 Magical Unicorn building set is suitable for imaginative kids aged 7 and above.
How many different models can be built with the LEGO Creator 3in1 Magical Unicorn set?
The LEGO Creator 3in1 Magical Unicorn set allows little builders to assemble and rebuild 3 different models: Magical Unicorn, Seahorse, and Peacock.
Can the unicorn toy in this set be displayed in different positions?
Yes, the unicorn toy can be presented in two different positions: standing on all four legs or reared up on its hind legs. It also comes with a rainbow stand for display.
Is there an accompanying LEGO Builder app for this set?
Yes, you can download the LEGO Builder app where kids can step into a new world of building fun, zoom in and rotate models in 3D, save sets, and track their progress.
When was LEGO 31140 cheapest?
Since tracking began on 10/12/2026, the lowest shop price recorded by Brickfact for LEGO 31140 was $16.73 on 10/12/2026 at Walmart.com, including shipping. Amazon prices are not included.

All LEGO Creator sets from 2023

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