Lego® Alternatives: The 8 best Knock off Brands

🗓 Wed, 04 Oct 2023

Lego®: It's hard to imagine children's rooms without the world's largest toy manufacturer. And not just since yesterday. In 1949, the Danish company began with the production of our popular clamp bricks. At that time still on a small scale. Less than 10 years later, Lego was granted a patent in 1958: Today's basic building block consisting of two rows with four studs was officially the sole property of Lego.

Lego® Brick

In 1988, the patent expired and Lego tried with all its might to renew it. But this did not succeed and in 2010 the Danish company finally lost its hope in the court of justice to market the clamping bricks alone. 

Other toy manufacturers took the lost patent as an opportunity to launch their own clamp bricks on the market - and with great success! Lego knockoffs are usually much cheaper, but are regularly of good quality. If you want to buy Lego Sets for a good price it is necessary to compare prices and look out for deals. You can do this with the free Brickfact App. From the simple box of clamp bricks for children to detailed model buildings for adults, everything is available. 

In this guide, we show you which Lego alternatives are available and how they differ from the original. We also have some great set recommendations. Whether young or old: there is something for everyone.

The 8 best Lego® Alternatives

Below we present the 8 best Lego® alternatives in detail. Among other things, we present the respective manufacturers, but also interesting sets that the manufacturers have in their assortment.

1. Cobi

The Polish manufacturer of terminal blocks has mainly historical vehicles in its range. Recently, however, other vehicles have also been added. One of the best-known sets is the replica of the Titanic.

COBI 1914A R.M.S. Titanic

  • Age recommendation: From 3 years
  • Number of parts: 600 parts
  • Compatible with Lego®
  • Check here on Amazon

COBI Historical Collection R.M.S. Titanic 1-450 Scale

Another highlight of the Polish manufacturer of terminal blocks is the replica of the U.S. fighter jet F-14.

COBI Top Gun F-14A Tomcat Fighter Plane

  • Age recommendation: From 6 years
  • Number of parts: 754 parts
  • Compatible with Lego®
  • Check here on Amazon

COBI Top Gun F-14A Tomcat Fighter Plane

2. Wange

The Lego® compatible building blocks from Wange are another alternative. The manufacturer has specialised in architecture sets. The manufacturer is one of the best Lego Architecture alternatives.

Wange 8021 The Triumphal Arch of Paris France

Wange Building & Construction 8021 The Triumphal Arch of Paris France

Wange The White House Model

Wange Building Block Toys The White House Model

3. fischertechnik

The German Lego® Technic alternative fischertechnik specializes in sophisticated technology building sets for children and young people, which can be used to recreate chain reactions, among other things. The building blocks are not compatible with those from Lego.

Fischertechnik Mechanic + Static 2 Building Kit

  • Age recommendation: From 9 years
  • Number of parts: 500 parts
  • Includes 30 buildable models
  • Check here on Amazon

Fischertechnik Mechanic + Static 2 Building Kit (500 Piece)

Fischertechnik Dynamic S Building Kit

  • Age recommendation: From 7 years
  • Number of parts: 141 parts
  • Includes 30 buildable models
  • Check here on Amazon

Fischertechnik Dynamic S Building Kit (140 Piece)

4. Mould King

The Chinese Lego® alternative Mould King is known for its remote-controlled vehicle models. The building blocks are compatible with the original from Denmark. As a highlight, the vehicles can be controlled remotely by remote control as well as by smartphone.

Mould King 18001 Off-Road Buggy

  • Age recommendation: From 8 years
  • Number of parts: 394 parts
  • Incl. electric motor & remote control
  • Check here on Amazon

Mould King 18001 Desert Racing Building Kit

Mould King 13111 Pirates Ship Model

Mould King 13111 Pirates Ship Model Building Blocks Kits

5. burgkidz

The Lego® alternative burgkidz offers a wide variety of building and play sets for toddlers aged 1 1/2 and up. In addition to simple brick boxes, burgkidz marble runs are also part of the toy manufacturer's range. The sets are also very suitable as a Lego Duplo alternative.

burgkidz Marble Run Building Blocks Dino Toys

burgkidz Marble Run Building Blocks Dino Toys-

burgkidz Educational Toy Classic Big Size

burgkidz Educational Toy Classic Big Size Bricks Building Blocks


For technology-loving brick fans, the Chinese Lego® alternative CADA offers a diverse selection of sets. These include military models such as tanks or even racing cars that can be controlled remotely. Unlike the technology models of the Danish original, all sets from CADA come with a motor and a remote control.

CADA Master C61042w 488 Technical Building Block Sports Car,

dOMOb Ferrari 488 Super Car Building Kit

CADA Humvee SUV Car Building Kit

CADA Humvee SUV Car Building Kit Authorized Car Model Set 1-12

7. Unico

The Italian company Unico has alternatives for the smallest builders. It should be noted that the colours are different from those of Lego® Duplo itself. However, they are compatible with the original. A great set for children is the Unico Farm.

Unico Farm

Unico - Farm Unicoplus

Unico 8502-0000 120 Building Blocks

Unico 8502-0000 120 Bauklötze,3 Jahre to 99 Jahre

8. BlueBrixx®

The manufacturer BlueBrixx has specialised in collectors' bricks. In addition to military models, BlueBrixx has many architecture sets in its range. The manufacturer is known for its simple packaging and, like Lego®, has shops where the kits can be bought directly on site.

BlueBrixx 06047 Armoured Armed Forces

  • Age recommendation: From 6 years
  • Number of parts: 1.316 parts
  • Compatible with Lego®
  • Check here on Amazon

BlueBrixx 06047 Brand Xingbao - Armoured Heater 2000

BlueBrixx Pro 104263 - Old Fishing Boat

  • Age recommendation: From 14 years
  • Number of parts: 1.293 parts
  • Compatible with Lego®
  • Check here on Amazon

BlueBrixx Pro 104263 - Old Fishing Boat

Lego® Knockoff Brands : Why are they interesting?

For many years, Lego® was a top dog in the clamp building block and toy segment. As you have already experienced, this changed at the latest when the patent on the clamp brick ended.

Lego® Alternatives are cheaper

One of the best-known reasons for Lego® knockoff brands is the cost factor. The Danish manufacturer of terminal bricks is the market leader in its segment and has to cover high costs. Large parts of the production still take place in Europe, which is not the case with most competitors. They mainly have production in the Far East. As a result, alternative suppliers can offer the terminal blocks at a lower price than Lego. In addition, there are costs for licences (e.g. Harry Potter or Star Wars) and marketing.

Wide range of Lego® Alternatives

Another reason why Lego® knockoff brands are interesting is the variety of sets. Lego itself covers a wide range of themes, but there is not a suitable theme for everyone. Those who are willing to switch to alternative suppliers benefit from new themes and offers that are not available from Lego. 

Modelling sets

The adult target group now accounts for 10% of annual sales at Lego®. With the Lego Creator Expert and Ideas theme, Lego explicitly addresses the Lego AFOL community (Adult Fans of Lego). However, there are still no real model building sets. But they are interesting for model builders.

There are also no vehicles suitable for miniature construction. These are extremely popular with many adults. Likewise, Lego has only a few sets from the castles and pirates segment in its range. Alternative Lego suppliers fill this gap in the market, and miniature buildings are particularly popular with Cobi and Co.

Lego® Alternatives vs. original

As already mentioned, Lego® alternatives are often cheaper than the original. But this is not the only difference. The main differences between the Lego alternatives are explained in the following paragraphs. 

Lego® digitises its sets

The Danish company is trying to score points with family and environmental friendliness and to further extend its lead as market leader by introducing AR (augmented reality). Digitalisation is advancing rapidly, so individual sets such as the Lego® Technic Technic 42146 Liebherr Crawler Crane LR 13000 can be controlled with the company's own Lego CONTROL app. In addition to digitalisation, Lego is also focusing on sustainability and is increasingly using paper bags instead of plastic.

Target groups of the Lego® competition

The competition, on the other hand, is trying to occupy niches in which Lego® itself is not particularly active. One of these is the military sets segment. The Polish manufacturer Cobi is a pioneer in this segment. With models such as the COBI VI Tiger tank, the company has captured the hearts of many model building fans.

COBI VI Tiger Tank

  • Age recommendation: From 7 years
  • Number of parts: 800 parts
  • Remote control: No 
  • Highlight: Incl. minifigure
  • Check here on Amazon

COBI VI Tiger Tank

Detail and size of the alternative sets

The kits of the Lego® alternatives are often quite detailed and large. Ideal for miniature building fans! Sets like the Triomphe of París by Wange are in no way inferior to the original in terms of detail and size. On the contrary, at the current retail price of just under $45, we arrive at an average parts price of 3 ct/part. Lego Architecture sets themselves are more expensive by a factor of 2x to 4x.  

Wange Triomphe of París

Wange Triomphe of París

The Lego competition makes sure that their sets are compatible with those of the original. So you can combine the sets without any problems and without it being noticeable.

Lego® - The pioneer in the licensing business

No competitor comes close to the variety of licences offered by Lego®. In the case of licensed sets, for example, Lego pays a fee to Disney to be allowed to sell sets like The Disney Castle. These are often one of the most important purchase arguments. Children in particular are difficult to convince of alternatives. 

Fans of the Harry Potter film series get their money's worth with Lego. The Lego® Harry Potter sets convey pure nostalgia. Most of the competing products are unlicensed building sets. One exception is the Kre-O company from Hasbro. 

Hasbro Battleship Air Assault

Kre-o Air Assault

Hasbro has licences for Transformers and Star Trek sets, among others. However, these are not really cheaper than Lego sets. This is directly related to the corresponding licence, which is usually very expensive. For fans of the Star Trek series, for example, the Battleship Air Assault is suitable.

Lego® Alternatives: Checklist

Do you want to expand your Lego® collection and go for alternatives? There are a few points you should consider when buying. Furthermore, not every competing product is equally suitable for every builder. To support you in your search, we have summarised the most important aspects that you should pay attention to.

Quality seal

Lego® alternatives should definitely have a CE mark. The CE seal covers extensive EU directives regarding safety and health requirements. Clamp bricks and toys in general may not be sold in Germany without the CE seal. 

If Lego alternatives also have the GS mark, then all the better. This mark is voluntary and has even higher requirements. 

Toxic substances

If the bricks smell like chemicals or stain, you should never give them to children. The toxins they contain can have serious health consequences.

Shape & Colour

To make sure that the bricks from other manufacturers match your Lego® bricks, you should always pay attention to the colours. The Lego competition is getting better and better in this area and often the differences are no longer recognisable. 

However, there is a significant difference in the minifigures. After a ruling by the European Court of Justice, Lego still has extensive patents in this area - the competition is accordingly small.

Clamping force of the bricks

The clamping force of the bricks, known as the insertion force, should not be too light, but also not too heavy. The clamping force prevents the bricks from detaching from each other too easily. If it is too high, however, it is difficult for children to play with them.

Clamping force of the bricks

Construction complexity

In the model-building sector, in which some manufacturers have specialised, the construction plans are often complex. Moreover, the instructions are not always as illustrated as we are used to from Lego® itself.

Price & delivery time

When it comes to Lego® alternatives, they don't necessarily have to be cheaper. When ordering your sets, you should also consider the delivery time. In some cases, this can take a few weeks. With regard to the price, it is important to pay attention to the quality; if it is significantly worse than the original, you will end up paying more.


A firm stand is immensely important. What could be worse than kits that collapse at the slightest touch? This happens when the quality of the bricks is poor or there are defects.

Glowing and Sticky Lego® Alternatives

Bricks on the wall? There are many unusual and creative ways to set the scene with adhesive bricks. With the Mayka Block Tape from Zurus, you can set the scene on walls! Lego® alternatives as well as original Lego bricks can be attached to the front. The reverse side has an adhesive property that makes it possible to attach the tape to a wide variety of surfaces.

Mayka BLOCK TAPE from Zurus

NOPS 2 Meter - MAYKA Block Tape,Pink,Large 2 m

Luminous bricks

Bring light into the darkness with bricks from Light STAX: Equipped with LED light-emitting diodes, these clamp-on building blocks really set the scene for your constructions. They can be used to illuminate existing sets or to build your own creations. The lights are powered by a rechargeable battery or USB connection. The Light STAX bricks are compatible with Lego® alternatives and Lego itself.

Light STAX Junior Illuminated Building Blocks Classic Set

Light STAX Junior Illuminated Building Blocks Classic Set - 24 Piece Set

Best of all, in addition to the Lego® size, there are Light STAX bricks that are compatible with Lego Duplo bricks. One example is the Light STAX Junior Ultimate building set.

Light Stax 4-in-1 Light up Building Bricks Age recommendation

Light Stax 4-in-1 Light up Building Bricks Age recommendation

Lego® collection: expand with low cost Lego Alternatives

The majority of Lego® alternatives are compatible with the original. This has a big advantage for builders: they can expand and add to their Lego collection at low cost. Also in terms of colour variety, the Lego alternatives from China are in no way inferior to the Danish bricks.

Lego® Alternatives for children

Children often only want one thing: to create their own masterpieces. The Cutedeer Classic Big Building Blocks Set serves this purpose very well.

Cutedeer Classic Big Building Blocks Set

Cutedeer 258 Piece Classic Big Building Blocks Set

Children also have fun with the WYSWYG 1000 pieces building blocks box! The brick boxes from both manufacturers are compatible with the bricks from Lego® and the basic colours are also the same. 

Feleph 2x4 Bricks 320 Building Kit

Feleph 2x4 Bricks 320 Pieces

The Unico Plus box is suitable for the smallest builders. The blue blocks are compatible with the Lego Duplo building blocks.

150 Building Blocks for Toddlers

Building Blocks for Toddlers

Lego® Alternatives for adults

Very popular with AFOLs (Adult Fans of Lego®) are, among others, the modulars of the Creator Expert theme. With them, you can build your own Lego city in miniature format. 

The manufacturer BGOOD has special highlights in its assortment that add a special touch to your miniature city. The Ruins Restaurant set is based on the Lego® Creator Expert 10260 Downtown Diner. However, in the form of an abandoned ruin. 

BGOOD Ruins Restaurant

BGOOD Building Blocks House Kit

The Lego Architecture theme is also extremely popular with adults. You want to expand the Lego® Architecture 21044 Paris skyline with the Notre Dame? The ArtorBricks Notre Dame Cathedral set serves as an excellent addition.

ArtorBricks Architectural Notre Dame de Paris

ArtorBricks Architectural Notre Dame de Paris Large Collection Building Set Model

The manufacturers YxFlower and QIHUI have an alternative to Lego Technic on offer. The remote control popular with Lego fans for controlling the motorised models is slowly disappearing from the market. The Danish manufacturer is increasingly relying on its own CONTROL Plus app, which is less popular with fans. If you are interested in Lego Technic alternatives, you should read our full article about it.

9801 RC Military Tank

  • Age recommendation: From 6 years
  • Number of parts: 1,276 parts
  • Highlight: Remote controllable
  • Check here on Amazon

s-idee® 9801 RC Militär Bausteinpanze

Lego® Alternatives as an addition

Since the failed patent extension on the part of Lego®, several Lego alternatives have established themselves on the market. No matter whether customers are looking for low-cost alternatives or want to expand their Lego collection with sets that are not available from Lego itself. The choice of options is huge! 

It should be noted that cheap does not always have to be good. That's why it's a good idea to take a look at our checklist before you buy. 

With the sets of the 4 best Lego competitors, you are guaranteed not to go wrong. 

If you do decide to buy Lego sets, we recommend the Brickfact App. It informs you by push notification as soon as Lego sets are available at the best prices. This way, you always buy your Lego sets at the best price.

Deals EN

Best of all, the Brickfact app is completely free and available for iOS and Android here .


play store logo

LEGO® is a trademark of the LEGO Group, but this website is not sponsored, authorized or endorsed by them.
As an Amazon partner, we earn money on qualified sales that you make through links to Amazon on our website. The price for you remains the same, but you support this project ❤️ .
© 2024 Brickfact. All Rights Reserved
Facebook Logo Instagram Logo Telegram Logo