Lego® VIP & Insiders programme explained: benefits and rewards

🗓 Thu, 11 Jul 2024

Would you like to collect valuable points when buying the best Lego® sets? All year round and completely uncomplicated? Then the Lego Insiders programme is just right for you - that's a promise! 

No matter whether you are looking for a suitable gift for your loved ones, want to become a master builder yourself or are planning to expand your Lego collection. With the Lego VIP programme, you can get the most out of your purchase and save money at the same time. 

In this guide, we'll show you exactly what the Insiders programme is and how you can benefit from it. In addition to the best redemption options, we will show you in a step-by-step guide how the registration process works. 

Lego® Insiders Program: The new loyalty program from LEGO®

On August 21, 2023, the well-known Lego® VIP program was renamed the new Lego Insiders program. The aim of this change is to improve the customer experience and unify different Lego platforms under a single login.

The new Insiders program will allow users to continue earning points for their purchases, with existing VIP points being transferred and retained. Another new feature is the ability to scan QR codes on Lego instructions to earn Insider points. These adjustments not only make the program more user-friendly, but also offer more flexibility and reward opportunities for Lego fans worldwide.

What is the Lego® Insiders Programme?

With the Lego® VIP programme, you have the opportunity to collect valuable points with every official purchase at Lego. It is important to know that you only collect points when you buy directly from Lego. This includes:

  • Lego Online Shop or its customer service 
  • Lego offline stores 

Lego® Store

The points collected are credited to your digital customer card in the Lego VIP area. The points can later be exchanged for rewards or vouchers, for example. 

Get free points

In addition to the method of collecting VIP points described above, there are other ways to get the coveted points. Occasionally, you will find promotions in your VIP area on the Lego® website. Here, you can complete small tasks and receive loyalty points. For example, you will be asked about your favourite Lego theme or you can follow the brick company on its social media channels.

VIP status and now?

As a Lego® VIP member, you not only collect loyalty points, but also benefit from many other advantages. In addition to attractive rewards from the VIP Reward Centre, exclusive specials await you!

Your advantages as a Lego® Insiders member

Get the most out of your purchases with Insiders membership! One thing in advance: participation is completely free and uncomplicated. Once registered, you can only benefit. No matter how often and in what quantities you buy. As a member of the Lego VIP programme, you can expect the following benefits:

1.Collect Insiders points

As you have already experienced, you collect Insiders points with every official purchase in the Lego® Online Shop or its customer service, in offline stores or in Legoland. The whole process is uncomplicated and has only advantages. The points you collect can later be exchanged for rewards.

2. VIP Gifts

Occasionally, VIPs receive exclusive gifts or GWPs with their purchase. Some GWPs are also good investments. These are usually sold out very quickly and are extremely popular with Lego® fans. The GWPs are often tied to a minimum purchase value, for example, the 5006746 Ship Swing Ride was free in late summer 2021 with a purchase value of $85 or more.  

3. Digital VIP card and rewards centre  

Your digital VIP card serves as a points store. You can download it to your smartphone or view your points online in the VIP area. The points can be exchanged for vouchers or rewards in the rewards centre.

4. Exclusive competitions 

Exclusive competitions offer you the chance to win great rewards. For Black Friday in 2020 and 2021, for example, Lego® gave away 1,000,000 VIP points to participating VIP members. Often the competitions are free of charge, but occasionally you have to redeem VIP points to enter. 

5. VIP Promotions & Promotion Periods

So-called VIP weekends take place at regular intervals, during which you benefit twice! In addition to exclusive GWPs, you collect double VIP points with your purchases and receive special offers. 

6. Earlier access to new Lego® sets

With new releases, Insiders members often have the opportunity to access sets earlier. This way you can be one of the first to enjoy Lego novelties

And it's all free?

Unbelievable, isn't it? The list of benefits is long, and on top of that, membership is completely free. The benefits are not tied to any minimum requirements. You benefit right from the start.

Join the Lego® Insiders Programme step-by-step

So that you can benefit from the advantages today, we show you how the registration process works. 

Online registration

If you do not yet have a Lego® customer account, you should create one here. After registering, you will be assigned a Lego ID, which allows you to shop in the online shop. It is also required for the VIP registration. 

Simply log in to the Lego website. At the top right you will find the tab "My account". Here you can set up your customer account.  

Open a customer account

  1. You can easily register as a VIP member on the Lego website. 
  2. Alternatively, you can use the Insiders page. The advantages of membership are also summarised here. You log in with your standard account and set up the VIP membership. 

Registration in the Lego® Store

Of course, it is also possible to apply for VIP membership in one of the Lego stores. After your membership has been set up by a member of staff, you will receive an e-mail which only needs to be confirmed by you.

Telephone registration

Last but not least, you can also apply for Insiders membership by phone. Here, too, you will receive all details by email after successful registration, in which your account and your VIP card will also be confirmed. 

Redeem VIP points? Here's how

Your points account is full and waiting to be plundered? You have a few options to choose from.  

To ensure that you don't miss out on anything when collecting points, it is important to pay attention to the following: 

  • Always be logged in with your customer account when making purchases. 
  • Don't forget to enter your 9-digit VIP number when making a purchase on the Hotline or in the Offline Store.

Redemption options

You can redeem your collected VIP points for various rewards. The current points balance can be found either on the digital Lego® VIP card or in the dashboard of the VIP area on the website. For every $1 you spend, you will receive 7.5 points. This corresponds to a 5% discount on your purchases. In the case of double VIP point promotions, the discount is even 10%. 

View VIP score

The rewards change regularly, so we recommend subscribing to the Lego newsletter to keep up to date. This will inform you about upcoming offers and promotions.

These Lego® VIP rewards are available

The selection of possible rewards is huge and constantly changing. In the rewards centre of the VIP area you will find many rewards that you can redeem for VIP points. In addition to digital content, physical items such as VIP sets or key rings are also available. Please note that physical rewards are often strictly limited and can be sold out quickly. You will find certain requirements or restrictions in the small print. 

Vouchers for the Lego® Shop

You can redeem your Insiders points for vouchers that can be used for future orders. The following vouchers are available: 

  • $5 voucher for 750 points 
  • $20 voucher for 3,000 points 
  • $50 voucher for 7,500 points 
  • $100 voucher for 15,000 points

You can use the vouchers for your next purchase at Lego. The points can be converted into vouchers for the online shop or for the Lego stores and the order hotline.

Calculate monetary value

You can easily calculate the monetary value of your points as follows: 

Available points : 150 = value in USD

Exclusive VIP rewards

The list of possible VIP rewards is long, and there are always great opportunities to redeem your points for small Lego® sets, key rings, colouring pictures etc. 

In 2020, for example, the 40335 Space Rocket Ride was available as a VIP premium for 1,650 points in the premium centre.

Lego® Ideas 40335 Space Rocket Ride


Let's go and have fun! Adventurous Lego® fans can also redeem their points for tickets to the Legoland Discovery Center or one of the Legoland parks. 

  • Legoland Park ticket for 4,000 points 
  • Legoland Discovery Center ticket for 1,500 points

Legoland Germany

Can my points expire?

If you are inactive in the Lego® Insiders area for 18 months and do not redeem points or collect new points through purchases, your points will expire. Before this happens, you will be notified by Lego.

Lego® Insiders: A must for every fan

The Lego® VIP programme offers you many advantages and you get the most out of your purchase. Registration is easy, free of charge and can be completed in just a few minutes. Great rewards are waiting to be discovered by you!

You want to be informed about Lego® offers on a daily basis? With the Brickfact App, you'll never miss a bargain at the best price! On the Brickfact website you can find price comparisons for your favourite sets. 

Click here to download the Brickfact App Android or iOS.

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Lego® Insiders Program: FAQ

Would you like to start collecting Lego® Insiders points? In the following FAQ we answer the most important questions on the subject.

What is the Lego® Insiders program?

The Lego® Insiders program allows you to collect valuable points every time you make an official purchase from Lego. You can later exchange these points for rewards or vouchers.

How can I register for the Lego® Insiders program?

You can register for the program online on the Lego® website or directly in a Lego store. Registration is free and straightforward.

Is the Lego® VIP program now the Insiders program?

Yes, the former Lego® VIP Program was renamed the Lego Insiders Program on August 21, 2023.

Can I collect points only through purchases?

In addition to purchases, you can also earn points by scanning QR codes on Lego® instructions and by completing small tasks on the Lego website.

What are the benefits of VIP membership?

As a VIP member you benefit from numerous advantages, such as collecting points, exclusive gifts, access to special competitions and earlier access to new Lego® sets.

How do I redeem the points I have collected?

You can redeem your points for vouchers or rewards in the Rewards Center. The current points balance can be viewed on your digital VIP card or in the VIP area of the website.

Do the Lego® points I have collected expire?

Points expire after 18 months of inactivity. However, Lego® will notify you in good time before your points expire.

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