Lego® Alternatives: The 8 best Knock off Brands

🗓 Thu, 06 Jun 2024

Lego®: It's hard to imagine children's rooms without the world's largest toy manufacturer. And not just since yesterday. In 1949, the Danish company began with the production of our popular clamp bricks. At that time still on a small scale. Less than 10 years later, Lego was granted a patent in 1958: Today's basic building block consisting of two rows with four studs was officially the sole property of Lego.

Lego® Brick

In 1988, the patent expired and Lego tried with all its might to renew it. But this did not succeed and in 2010 the Danish company finally lost its hope in the court of justice to market the clamping bricks alone. 

Other toy manufacturers took the lost patent as an opportunity to launch their own clamp bricks on the market - and with great success! Lego knockoffs are usually much cheaper, but are regularly of good quality. If you want to buy Lego Sets for a good price it is necessary to compare prices and look out for deals. You can do this with the free Brickfact App. From the simple box of clamp bricks for children to detailed model buildings for adults, everything is available. 

In this guide, we show you which Lego alternatives are available and how they differ from the original. We also have some great set recommendations. Whether young or old: there is something for everyone.

The 8 best Lego® Alternatives

Below we present the 8 best Lego® alternatives in detail. Among other things, we present the respective manufacturers, but also interesting sets that the manufacturers have in their assortment.

1. Cobi

The Polish manufacturer of terminal blocks has mainly historical vehicles in its range. Recently, however, other vehicles have also been added. One of the best-known sets is the replica of the Titanic.

COBI 1914A R.M.S. Titanic

  • Authentic Design: COBI blocks with detailed pad prints offer a realistic, no-sticker finish
  • Interactive Features: Includes a movable gun, an opening hatch, and a detailed engine
  • Educational and Customizable: Marked blocks, a soldier figure, and a game manual enhance learning and play
  • Check here on Amazon

COBI Historical Collection R.M.S. Titanic 1-450 Scale

Another highlight of the Polish manufacturer of terminal blocks is the replica of the U.S. fighter jet F-14.

COBI Top Gun F-14A Tomcat Fighter Plane

  • High-Quality: Durable, authentic pad prints
  • Interactive: Movable gun and hatch, detailed engine
  • Educational: Includes soldier figure and historical markings
  • Compatible with Lego®
  • Check here on Amazon

COBI Top Gun F-14A Tomcat Fighter Plane

2. Wange

The Lego® compatible building blocks from Wange are another alternative. The manufacturer has specialised in architecture sets. The manufacturer is one of the best Lego Architecture alternatives.

Wange 8018 The Burjal Arab Hotel Of Dubai UAE

  • Iconic Design: Recreates Dubai's Burj Al Arab with impressive architectural accuracy
  • High Compatibility: Works seamlessly with major brick brands, enhancing versatility
  • Skill Building: Great for kids 5+, fostering motor skills and creativity
  • Check here on Amazon

Burj Al Arab Wange

Wange The White House Model

  • Advanced Build: A challenging 770-piece White House model
  • Eco-Friendly: High-quality ABS blocks compatible with leading brands, ideal for collectors
  • Educational Fun: Boosts creativity and problem-solving through architectural history
  • Check here on Amazon

Wange Building Block Toys The White House Model

3. fischertechnik

The German Lego® Technic alternative fischertechnik specializes in sophisticated technology building sets for children and young people, which can be used to recreate chain reactions, among other things. The building blocks are not compatible with those from Lego.

Fischertechnik Dynamic S Building Kit

  • Build Variety: 140 pieces for three courses, promotes creativity
  • Interactive Play: Sound tube and special tracks enhance engagement
  • STEM Learning: Boosts engineering skills via interactive construction
  • Check here on Amazon

Fischertechnik Dynamic S Building Kit (140 Piece)

Fischertechnik Crazy Rides Building Kit

  • Versatile Building: 364 pieces offer endless creative possibilities
  • Educational Fun: Promotes innovation and cognitive development
  • Fully Compatible: Easily combined with other fischertechnik sets
  • Check here on Amazon

Fischertechnik Crazy Rides Building Kit

4. Mould King

The Chinese Lego® alternative Mould King is known for its remote-controlled vehicle models. The building blocks are compatible with the original from Denmark. As a highlight, the vehicles can be controlled remotely by remote control as well as by smartphone.

Mould King 18001 Off-Road Buggy

  • Dual Controls: Operate via remote or app for versatile terrain handling
  • High-Speed: Tops 20 km/h with a strong motor and rechargeable battery
  • Reliable Design: Eye-catching and backed by excellent after-sale support
  • Check here on Amazon

Mould King 18001 Desert Racing Building Kit

Mould King 13111 Pirates Ship Model

  • Advanced Features: Includes quick-release decks and detailed sails, offering a complex and realistic building experience
  • Stunning Display Piece: At over 30 inches long, the ship boasts a dynamic structure and exquisite detail, ideal for display in any setting
  • Check here on Amazon

Mould King 13111 Pirates Ship Model Building Blocks Kits

5. burgkidz

The Lego® alternative burgkidz offers a wide variety of building and play sets for toddlers aged 1 1/2 and up. In addition to simple brick boxes, burgkidz marble runs are also part of the toy manufacturer's range. The sets are also very suitable as a Lego Duplo alternative.

burgkidz Marble Run Building Blocks Dino Toys

  • 4-in-1 Design: Transforms from dinosaur scenes to marble tracks, sparking endless creativity
  • Interactive Fun: Features diverse modes with dinosaurs and games for solo or group play
  • Fully Compatible: Seamlessly integrates with top block brands, enhancing its fun and versatility
  • Check here on Amazon

burgkidz Marble Run Building Blocks Dino Toys-

burgkidz Educational Toy Classic Big Size

  • Easy for Little Hands: Large bricks are perfect for toddlers, enhancing motor skills and creativity
  • Mix and Match Fun: Compatible with other major brands for endless building possibilities
  • Convenient Storage: Comes with a sturdy bucket for easy cleanup and transport
  • Check here on Amazon

burgkidz Educational Toy Classic Big Size Bricks Building Blocks

6. CADA

For technology-loving brick fans, the Chinese Lego® alternative CADA offers a diverse selection of sets. These include military models such as tanks or even racing cars that can be controlled remotely. Unlike the technology models of the Danish original, all sets from CADA come with a motor and a remote control.

CADA Master C61042w 488 Technical Building Block Sports Car

  • Authentic Design: 1:8 LaFF sports car with butterfly doors and adjustable suspension
  • High-Quality Materials: 4739 polished ABS parts for a sleek, flawless fit
  • Challenging Build: Intricate, compatible with CaDA Technic sets, perfect for hobbyists
  • Check here on Amazon

Cada Master

CADA Remote Control Car

  • Dual Control Fun: Control with a remote or program via the CaDA SMART app for a coding twist
  • Race Ready: Zoom up to 85 feet with interference-free 2.4GHz technology
  • Safe and Sturdy: High-quality, non-toxic ABS bricks ensure smooth, safe play
  • Check here on Amazon

CaDA STEM Building Toys for 6 8 9 10+ Year Old Boys, Remote Control Car

7. Nifeli

Nifeliz, founded in 2010, offers a variety of Technic style sets. Their line includes unique models such as tanks and miniature sports cars. These sets provide an alternative to Lego's more family-oriented offerings.

Nifeliz Big Boy Locomotive

  • Realistic Detailing: Features silver electroplated parts for an authentic look
  • Stable Display: Includes a black base with a display sign for enhanced presentation
  • Elegant Packaging: Comes in a stylish cardboard box, perfect for gifting
  • Check here on Amazon

Nifeliz Bigboy

Nifeliz HOONIKEN Model Car Set

  • Efficient Assembly: Step-numbered bags simplify the building proces
  • Realistic Functionality: Includes a working V8 engine, 4WD, and steering
  • Detailed Display: Opening doors, hood, and trunk showcase intricate details
  • Check here on Amazon

Nifeliz HOONIKEN Model Car Set

8. BlueBrixx®

The manufacturer BlueBrixx has specialised in collectors' bricks. In addition to military models, BlueBrixx has many architecture sets in its range. The manufacturer is known for its simple packaging and, like Lego®, has shops where the kits can be bought directly on site.

BlueBrixx 06047 Armoured Armed Forces

  • Age recommendation: From 6 years
  • Number of parts: 1.316 parts
  • Compatible with Lego®
  • Check here on Amazon

BlueBrixx 06047 Brand Xingbao - Armoured Heater 2000

BlueBrixx Pro 104263 - Old Fishing Boat

  • Realistic Features: Includes detailed fishing gear, winches, and removable cabin roof
  • Modular Build: Seamlessly integrates with other beach buildings for customizable setups
  • Wide Compatibility: 1293+ pieces that work perfectly with other brands
  • Compatible with Lego®
  • Check here on Amazon

BlueBrixx Pro 104263 - Old Fishing Boat

Lego® Knockoff Brands : Why are they interesting?

For many years, Lego® was a top dog in the clamp building block and toy segment. As you have already experienced, this changed at the latest when the patent on the clamp brick ended.

Lego® Alternatives are cheaper

One of the best-known reasons for Lego® knockoff brands is the cost factor. The Danish manufacturer of terminal bricks is the market leader in its segment and has to cover high costs. Large parts of the production still take place in Europe, which is not the case with most competitors. They mainly have production in the Far East. As a result, alternative suppliers can offer the terminal blocks at a lower price than Lego. In addition, there are costs for licences (e.g. Harry Potter or Star Wars) and marketing.

Wide range of Lego® Alternatives

Another reason why Lego® knockoff brands are interesting is the variety of sets. Lego itself covers a wide range of themes, but there is not a suitable theme for everyone. Those who are willing to switch to alternative suppliers benefit from new themes and offers that are not available from Lego. 

Modelling sets

The adult target group now accounts for 10% of annual sales at Lego®. With the Lego Creator Expert and Ideas theme, Lego explicitly addresses the Lego AFOL community (Adult Fans of Lego). However, there are still no real model building sets. But they are interesting for model builders.

There are also no vehicles suitable for miniature construction. These are extremely popular with many adults. Likewise, Lego has only a few sets from the castles and pirates segment in its range. Alternative Lego suppliers fill this gap in the market, and miniature buildings are particularly popular with Cobi and Co.

Lego® Alternatives vs. original

As already mentioned, Lego® alternatives are often cheaper than the original. But this is not the only difference. The main differences between the Lego alternatives are explained in the following paragraphs. 

Lego® digitises its sets

The Danish company is trying to score points with family and environmental friendliness and to further extend its lead as market leader by introducing AR (augmented reality). Digitalisation is advancing rapidly, so individual sets such as the Lego® Technic Technic 42146 Liebherr Crawler Crane LR 13000 can be controlled with the company's own Lego CONTROL app. In addition to digitalisation, Lego is also focusing on sustainability and is increasingly using paper bags instead of plastic.

Target groups of the Lego® competition

The competition, on the other hand, is trying to occupy niches in which Lego® itself is not particularly active. One of these is the military sets segment. The Polish manufacturer Cobi is a pioneer in this segment. With models such as the COBI VI Tiger tank, the company has captured the hearts of many model building fans.

COBI Historical Collection WWII STUG III Ausf. F/8 & Flammpanzer

  • Dual Model Option: Build a StuG III or Flammpanzer using one versatile kit, ensuring historical accuracy
  • Functional Design: Features movable tracks and an operational service hatch for enhanced realism
  • Superior Detailing: Comes with robust prints, a detailed crew figure, and a nameplate, perfect for any WWII collection
  • Check here on Amazon

COBI Historical Collection WWII STUG III Ausf. F:8 & Flammpanzer (2-in-1)

Detail and size of the alternative sets

The sets from Lego® alternatives often boast impressive detail and size, perfect for miniature building enthusiasts! Sets like the Wange Building Block Toys Roman Colosseum are no exception. This set rivals the original in both detail and scale. Moreover, at a retail price of just under $70, the average cost per part is only 3 cents. In comparison, Lego Architecture sets can be 2 to 4 times more expensive.

Wange Triomphe of París

  • Authentic Design: Detailed and colorful replica of the Roman Colosseum, perfect for display
  • High-Quality Materials: Smooth, durable ABS bricks compatible with major brands
  • Educational Fun: 1758-piece set with clear instructions, promoting creativity and teamwork
  • Check here on Amazon

Wange Colosseum

The Lego competition makes sure that their sets are compatible with those of the original. So you can combine the sets without any problems and without it being noticeable.

Lego® - The pioneer in the licensing business

No competitor comes close to the variety of licences offered by Lego®. In the case of licensed sets, for example, Lego pays a fee to Disney to be allowed to sell sets like The Disney Castle. These are often one of the most important purchase arguments. Children in particular are difficult to convince of alternatives. 

Fans of the Harry Potter film series get their money's worth with Lego. The Lego® Harry Potter sets convey pure nostalgia. Most of the competing products are unlicensed building sets. One exception is the Kre-O company from Hasbro. 

Hasbro Battleship Air Assault

Kre-o Air Assault

Hasbro has licences for Transformers and Star Trek sets, among others. However, these are not really cheaper than Lego sets. This is directly related to the corresponding licence, which is usually very expensive. For fans of the Star Trek series, for example, the Battleship Air Assault is suitable.

Lego® Alternatives: Checklist

Do you want to expand your Lego® collection and go for alternatives? There are a few points you should consider when buying. Furthermore, not every competing product is equally suitable for every builder. To support you in your search, we have summarised the most important aspects that you should pay attention to.

Quality seal

Lego® alternatives should definitely have a CE mark. The CE seal covers extensive EU directives regarding safety and health requirements. Clamp bricks and toys in general may not be sold in Germany without the CE seal. 

If Lego alternatives also have the GS mark, then all the better. This mark is voluntary and has even higher requirements. 

Toxic substances

If the bricks smell like chemicals or stain, you should never give them to children. The toxins they contain can have serious health consequences.

Shape & Colour

To make sure that the bricks from other manufacturers match your Lego® bricks, you should always pay attention to the colours. The Lego competition is getting better and better in this area and often the differences are no longer recognisable. 

However, there is a significant difference in the minifigures. After a ruling by the European Court of Justice, Lego still has extensive patents in this area - the competition is accordingly small.

Clamping force of the bricks

The clamping force of the bricks, known as the insertion force, should not be too light, but also not too heavy. The clamping force prevents the bricks from detaching from each other too easily. If it is too high, however, it is difficult for children to play with them.

Clamping force of the bricks

Construction complexity

In the model-building sector, in which some manufacturers have specialised, the construction plans are often complex. Moreover, the instructions are not always as illustrated as we are used to from Lego® itself.

Price & delivery time

When it comes to Lego® alternatives, they don't necessarily have to be cheaper. When ordering your sets, you should also consider the delivery time. In some cases, this can take a few weeks. With regard to the price, it is important to pay attention to the quality; if it is significantly worse than the original, you will end up paying more.

Steadfastness

A firm stand is immensely important. What could be worse than kits that collapse at the slightest touch? This happens when the quality of the bricks is poor or there are defects.

Glowing and Sticky Lego® Alternatives

Bricks on the wall? There are many unusual and creative ways to set the scene with adhesive bricks. With the Mayka Block Tape from Zurus, you can set the scene on walls! Lego® alternatives as well as original Lego bricks can be attached to the front. The reverse side has an adhesive property that makes it possible to attach the tape to a wide variety of surfaces.

Mayka BLOCK TAPE from Zurus

  • Build Anywhere: Create unique structures horizontally, vertically, and upside down
  • Customizable: Easily cut the tape to any size for any project
  • Multi-Surface Stick: Adheres securely to various surfaces for creative building
  • Check here on Amazon

NOPS 2 Meter - MAYKA Block Tape,Pink,Large 2 m

Luminous bricks

Bring light into the darkness with bricks from Light STAX: Equipped with LED light-emitting diodes, these clamp-on building blocks really set the scene for your constructions. They can be used to illuminate existing sets or to build your own creations. The lights are powered by a rechargeable battery or USB connection. The Light STAX bricks are compatible with Lego® alternatives and Lego itself.

Light STAX Junior Illuminated Building Blocks Classic Set

  • Light-Up Blocks: Rechargeable LEDs make building more fun
  • Compatible: Works with STAX System and major brands
  • Dual Power: Extra power base keeps the lights on longer
  • Check here on Amazon

Light STAX Junior Illuminated Building Blocks Classic Set - 24 Piece Set

Best of all, in addition to the Lego® size, there are Light STAX bricks that are compatible with Lego Duplo bricks. One example is the Light STAX Junior Ultimate building set.

Light Stax 4-in-1 Light up Building Bricks Age recommendation

  • Light-Up Creativity: Blocks light up, enhancing visual play and creativity
  • Versatile Compatibility: Works with STAX and major brands, encouraging imaginative builds
  • Interactive Fun: Rechargeable and sound-responsive, offering engaging play with four light modes
  • Check here on Amazon

Light Stax 4-in-1 Light up Building Bricks Age recommendation

Lego® collection: expand with low cost Lego Alternatives

The majority of Lego® alternatives are compatible with the original. This has a big advantage for builders: they can expand and add to their Lego collection at low cost. Also in terms of colour variety, the Lego alternatives from China are in no way inferior to the Danish bricks.

Lego® Alternatives for children

Children often only want one thing: to create their own masterpieces. The Cutedeer Classic Big Building Blocks Set serves this purpose very well.

Cutedeer Classic Big Building Blocks Set

  • Vibrant Variety: Includes 258 pieces in diverse shapes and random colors, sparking endless creativity
  • Safe and Durable: Made from non-toxic, eco-friendly materials, ensuring safety and long-lasting play
  • Educational Fun: Enhances color and shape recognition while being compatible with major brands for versatile building
  • Check here on Amazon

Cutedeer 258 Piece Classic Big Building Blocks Set

Children also have fun with the WYSWYG 1000 pieces building blocks box! The brick boxes from both manufacturers are compatible with the bricks from Lego® and the basic colours are also the same. 

Feleph 2x4 Bricks 320 Building Kit

  • Certified Safety: Non-toxic, durable bricks that can be boiled for cleaning
  • All-Age Fun: Easy to handle, great for family play
  • Bright and Educational: 320 vibrant pieces that spark creativity and are safe for kids
  • Compatible with Lego®
  • Check here on Amazon

Feleph 2x4 Bricks 320 Pieces

The Unico Plus box is suitable for the smallest builders. The blue blocks are compatible with the Lego Duplo building blocks.

150 Building Blocks for Toddlers

  • Variety of Shapes: Includes 150 pieces with diverse shapes for creative builds
  • Durable Material: Made from sturdy ABS plastic for long-lasting use
  • Perfect Fit: Compatible with Lego® Duplo
  • Check here on Amazon

Building Blocks for Toddlers

Lego® Alternatives for adults

Very popular with AFOLs (Adult Fans of Lego®) are, among others, the modulars of the Icons theme. With them, you can build your own Lego city in miniature format. 

The manufacturer BGOOD has special highlights in its assortment that add a special touch to your miniature city. The Ruins Restaurant set is based on the Lego® Creator Expert 10260 Downtown Diner. However, in the form of an abandoned ruin. 

BGOOD Ruins Restaurant

BGOOD Building Blocks House Kit

The Lego Architecture theme is also extremely popular with adults. You want to expand the Lego® Architecture 21044 Paris skyline with the Notre Dame? The ArtorBricks Notre Dame Cathedral set serves as an excellent addition.

ArtorBricks Architectural Notre Dame de Paris

  • Detailed Design: Captures intricate details of the real cathedral, enhancing realism
  • Easy Assembly: Comes with clear instructions and a tool for easy building
  • Quality Guarantee: Thoroughly checked pieces with free replacements for missing parts
  • Check here on Amazon

ArtorBricks Architectural Notre Dame de Paris Large Collection Building Set Model

The manufacturers Nifeliz and QIHUI have an alternative to Lego Technic on offer. The remote control popular with Lego fans for controlling the motorised models is slowly disappearing from the market. The Danish manufacturer is increasingly relying on its own CONTROL Plus app, which is less popular with fans. If you are interested in Lego Technic alternatives, you should read our full article about it.

Nifeliz Leopard II A7 Tank

  • Realistic Design: Features a detailed camouflage pattern and meticulous exterior, perfect for military enthusiasts
  • Functional Features: Offers 360° turret rotation and numerous detachable parts for interactive play
  • Easy Assembly: Includes 2,069 pieces in step-numbered bags, ensuring a smooth and enjoyable building experience
  • Check here on Amazon

Nifeliz Leopard II A7 Tank

Lego® Alternatives as an addition

Since Lego®'s failed patent extension, several alternative brands have emerged. Whether customers are looking for budget-friendly options or unique sets that Lego doesn't offer, the variety is vast.

However, it's important to remember that low cost doesn't always mean high quality. That's why we recommend checking out our comprehensive checklist before you buy.

With sets from the top 8 Lego competitors, you're sure to find great alternatives that won't disappoint.

If you do decide to buy Lego sets, we recommend the Brickfact App. It informs you by push notification as soon as Lego sets are available at the best prices. This way, you always buy your Lego sets at the best price.

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Best of all, the Brickfact app is completely free and available for iOS and Android here .

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